Business history and work experience

I have formed a construction group in 2000 and done many construction works in Shushi. From 2002-2004 I was in Russia and had retail shop. In 2004 I have returned my native country and in “SIDON TRAVEL” tourist’s company worked as a local specialist. From 2007 I delivered different products of juice and alcoholic drinks of different companies. From 2008 I am the main distributor of the “Derjava” company.

Description of Business Idea

My business idea is to create a women hairdressing salon in Shushi. The salon will done hair cutting, hair styling and other services.

Market Analysis and market share

The hairdressing market is a developing market for Shushi. This sphere has two main suggestions in Shushi: the only hairdressing salon and individual hairdressers. The main parts of the customers make use of these services in Stepanakert. Totally in Shushi monthly spend 3,2 million drams for hairdressing services. Now the 70% of this amount is spend in Stepanakert.
Estimating the real situation, my business shear can be 15% or 500,000 drams. It means 250-300 different hairdresser services.

Competition Analysis

The main competitors are: the only hairdressing salon in Shushi, individual hairdressers and Beauty saloons of Stepanakert. The company advantages are: the salon is in the center of Shushi, the hairdresser usually participates in trainings and has 2 years experience in the one of the best salons of Stepanakert.